January 2026 is the month you have decided to act like a grown up adult

You understand the urgency to change for non-human animals, without the need for someone to tell you, or make you believe immoral actions can be offsetted

Firm Tofu

Vegan

Level: Firm Tofu

You believe animals deserve moral consideration, and one can't use, exploit and/or abuse animals. It is therefore a moral obligation to go vegan. You know why, and you will figure out how like a grown up.

  • 🌱
    Morally Consistent

    Know veganism is a moral obligation

  • 🧠
    Rational

    Understand morality is not a fad

  • 💪
    Independent

    Knows how to figure things out on their own

VS
Extra Firm Tofu

Active Vegan

Level: Extra Firm Tofu

You believe it is a moral emergency, and animals need all the help they can get. It is therefore a moral obligation to act.

  • 🌱
    Vegan

    Understands personal responsibility

  • 📣
    Active

    Speaks up for the animals

  • 💰
    Donates

    Supports animal rights financially

  • 🧑‍🏫
    Educates

    Informs others about veganism

No more excuses. Become a voice for the animals NOW!

Do your best to help animals in a non-vegan world!

Drag Tofu left and right. Grab stuffs that help animals, and avoid those that commodify them.

Collect actions to level up.
Collect vegan-friendly items to earn points.
Avoid items that commodify animals.
Score 🌱: 0
Player

Take personal accountability

GO VEGAN TODAY

Just do it

Go beyond personal change

ACT TO ACCELERATE CHANGE

We The Free Logo

We The Free

Change minds

Equip activists with the tools and support to fight animal exploitation through peaceful advocacy, data-driven action, and a thriving, inclusive community. Together, let's create a vegan future.

Retreat Animal Rescue

The Retreat Animal Rescue

Protect rescued victims

The Retreat was born in 1989 out of frustration at the way the human race treats animals. A rescue centre which would save tormented, abused, sick, injured and unwanted animals from certain death was therefore founded.

Animal Justice Project

Animal Justice Project

Expose the truth

The team works tirelessly to end the violations of rights that animals still trapped in these systems face every single day, with the sole focus of ending animal agriculture.